Toutes nos formations sont désormais disponibles en "Live Virtual classes". Contactez-nous pour plus d’informations : formation@oxiane.luToutes nos formations sont désormais disponibles en "Live Virtual classes". Contactez-nous pour plus d’informations : formation@oxiane.lu

Customer Experience : Build a Customer Journey Map

Accueil » Formations » Customer Experience : Build a Customer Journey Map

This training aims to demystify the main concepts of Customer Experience approach. During these two days you will learn to build a "Customer Journey Map", then to use this methodology in correlation with the values and the culture of your company.

1200 € HT 2 jours VD-CEX

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    Programme

    Contents

    • Introduction to the Customer Experience Approach
    • Customer Journey Mapping methodology
    • Brand values definition
    • Define your compagny’s Do’s & Don’ts
    • Identifying your Personas
    • Selecting the right journey map
      • Customer Journey Mapping: stages, actions, touchpoints, feelings, insights
      • Root cause analysis
      • Solution brainstorming
      • Action items
    • Workshop summary
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